Masculinity Redefine

Most recently, men’s grooming brand Scotch Porter launched its #DareToCare campaign, spotlighting influencers who are challenging the status quo and fighting against harmful stereotypes of masculinity. “Through philanthropy, media, education, fashion, music, and advocacy, these men are aggressively pushing boundaries to reveal the multiple internal and external layers of themselves to inspire others. The #DareToCare campaign highlights their remarkable stories and embraces the mission by tackling preconceived notions of traditional men’s roles and gender-based behaviors,” says Calvin Quallis, founder of Scotch Porter. “We at Scotch Porter believe everyone should dare to care, and we’re committed to changing the perception of grooming. It’s not just about helping men to look and feel better. It’s about helping men to think differently. It’s okay for us to feel beautiful, to cry, and to take care of ourselves and others. With this campaign, we take the lead on reshaping and reimagining the stereotypical portrayal of masculinity to be one that is characterized as more caring and compassionate.”  FORBES

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